Computing Technologies:

• Social Media (Facebook) 

  • Accurately depicted user actions.

    • Social Media was used to collect information on people for the                        companies personal gain.

  • Connected people but tracked their data and sold it to third parties

  • The delivery mechanism for targeted advertisements

  • Provided insight into political views of U.S citizens

  • Main platform to spread propaganda                                                                        to individuals going to vote​

​

​

​

​

​

• Cellular Devices and Computers

  • The main form of communication                                                                                  with “persuadable” 

  • Everyone has a cell phone that can                                                                                be used to access the internet

  • Information on cell phones can be                                                                                      tracked and analyzed to build a psychological profile.   

  • Computers allow users to access websites that can track their                                online activity.

    • One common example is the use of cookies.                                        

​

​

• Targeted Ads

  • CA found a way to create personality profiles from                                                          Facebook activity.

  • Controls what users see and are exposed to

    • Important when trying to persuade people politically

  • Psychologically build a profile for a specific individual and                                              target them with specific content.​

    • Common Social Media apps allow for targeted advertisements on their platforms.​

  • People have become the commodity in the new age of technology.​

    • Companies target people and sell data on them.​

​

​

• Digital Marketing

  • Use videos to advertise political campaigns on social media

    • Bombard people with Ads and information regarding one's political party.

  • Easier to reach out to people than using billboards and posters

  • Delivers the advertising directly to the consumer

  • Similar to written propaganda

​

 

 

 

 

 

 

 

 

 

 

 

 

​

​